About Us

More Than an Agency. Your Growth Engine Starts Here.

Who We Serve

We specialize in helping:

Local businesses & trades

Coaches, consultants & professionals

Agencies & service-based entrepreneurs

Multi-location brands ready to scale

Our platform grows with you—from a simple starter site to a fully automated HIGHLEVEL CRM powered online presence.

Our Story

After 16+ years helping small businesses with IT and cybersecurity, our founder Sergey Poltev kept hearing the same pain points:

“I can’t afford an agency.”
“DIY platforms are too limiting.”
“My site doesn’t bring in leads.”

So he built the solution he wished existed:
An affordable, fully-managed platform where small businesses get everything they need — not just a beautiful website, but the systems to actually grow.

Our Mission

To empower small businesses with affordable, high-converting websites and powerful automation tools—so they can compete, scale, and thrive in today’s digital-first world. We believe your website should do more than just look good—it should work for you 24/7, driving revenue on autopilot.

Check Out Our Five Star Reviews

Here's what our clients have to say:

"I can't thank the team at Optimized Websites enough for the amazing job they did on my website. They listened to my needs and created a site that perfectly reflects my brand and message. Plus, they were able to get it done in a short amount of time and at a price that was very reasonable. I highly recommend their services."

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— Mike Courneya

Bronson Johnson Seamless Eavestroughs

"I was hesitant to invest in a website for my small business, but I'm so glad I did! The team at Optimized Websites was great to work with – they were knowledgeable, responsive, and patient with all of my questions. And the end result was a beautiful, professional website that has helped me reach a wider audience and increase my sales. I highly recommend their services."

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— Peter Barreiro

Beechwood WholeHealth Pharmacy

"I had a great experience working with this web design firm. They were able to take my vision for my website and turn it into a reality, all while being very professional and easy to work with. Plus, they were able to complete the project within my budget and timeline. I'm extremely satisfied with the end result and would highly recommend their services."

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— Emily R.

Greg Sonneveld

Pynacker Doors Ltd.

"As a small business owner, I was looking for a web design firm that could deliver high-quality work at an affordable price. That's exactly what I found with Optimized Websites. They were able to create a website that exceeded my expectations and helped me stand out in my industry. I'm so happy with the end result and would recommend them to anyone in need of a new website."

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— John Manzo

TEGO Design Centre

"I was in need of a new website for my small business, and I couldn't be happier with the end result. The team at Optimized Websites was able to create a site that was professional, user-friendly, and optimized for search engines. They were also very responsive and helpful throughout the process. I would highly recommend their services to any small business looking for a new website."

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— Terrance J. Welch

Welch & Pridmore Systems Ltd.

Our Team

Meet the Minds Behind the Magic

Sergey Poltev

Founder/CEO

Ellen Garcia

Marketing Manager/Web Developer

Ann Brual

Sales Manager/Web Developer

Jillian Joyce Uy

Web Developer/Designer

Serving All Industries in Ottawa

Healthcare

legal services

real estate

Restaurants

E-commerce

Professional Services

Constructions

Technology

Financial services

Education

non-profit

manufacturing

Frequently Asked Question

Here’s what most small business owners want to know before they get started.

1. What is the process for designing my website?

Our design process begins with an in-depth consultation to understand your business, brand, and goals. We’ll then create wireframes and design mockups, ensuring that the design reflects your vision. Once approved, our development team will bring the design to life with responsive features and smooth functionality. Throughout the process, we stay in constant communication to ensure everything meets your expectations.

2. How long will it take to complete my website?

The timeline for a website project can vary based on complexity, the number of pages, and features required. Generally, it takes between 4-6 weeks to launch a fully functional website. However, we ensure to communicate regularly throughout the process and update you on milestones to ensure everything stays on track.

3. Will my website be mobile-friendly?

Yes, all the websites we design are fully responsive. This means your site will automatically adjust to different screen sizes and devices, ensuring a seamless experience for visitors on desktops, tablets, and mobile phones.

4. Do I need to have content ready before the website design?

While it's helpful to have basic content such as text and images ready, we understand that some clients may need assistance with content creation. Our team can help you with content development, including copywriting, image selection, and more, to ensure your website is both visually appealing and informative.

5. Will my website be SEO-friendly?

Yes, we implement on-page SEO best practices during the design and development process. This includes optimizing page titles, meta descriptions, header tags, image alt texts, and ensuring fast loading times. While these steps give your site a strong SEO foundation, we also offer ongoing SEO services to help your website rank higher in search engines over time.

6. Why should I use Optimized Websites to create my website?

Maybe you created your own website and the design didn't turn out quite how you anticipated, or you have an outdated website that needs to be updated but you don't want to spend a lot. For us, quality and good service do not have to be expensive. We are committed to helping small businesses and have long standing success and many happy clients.

7. Will you really design my site for free?

Yes. Each project starts with a free design demo to show you what we're capable. This ensures you are 100% happy with our work before you pay us a dime. Once you approve your design and submit payment, we'll work with you to make any changes and complete your site.

8. What's included in the monthly service fee?

The monthly service fee includes hosting, SSL certificate, ongoing maintenance and support for our clients to ensure that their websites remain up-to-date and functioning properly. This can include things like updating content, fixing any bugs or issues that arise, and making sure that the website is compatible with the latest web standards and technologies.

9 .What platform will my new site be built on?

We build our sites on HighLevel platform that only digital agencies have access to and is specifically designed for building small business websites. It provide reliable, rock-solid hosting and all of our sites include an SSL Certificate and are loaded on a 256-bit encrypted https: connection for added security.

10. What happens after my website is launched?

After your website goes live, we offer post-launch support including monitoring, troubleshooting, and ongoing maintenance. We also provide training to help you update and manage your website content. If needed, we offer additional services such as security updates, backups, and more.

11. Can you redesign my existing website?

Absolutely! If your current website feels outdated or isn’t performing as well as it should, we can redesign it to meet modern standards. Our redesign process focuses on improving the user experience, enhancing functionality, and updating the visual design to reflect your current branding.

12. Do you offer e-commerce website design?

Yes, we specialize in building custom e-commerce websites that are secure, scalable, and user-friendly. We can integrate features like product catalogs, shopping carts, secure payment gateways, and order management systems to provide your customers with a seamless shopping experience.

13. Will I be able to update my website myself after it’s completed?

Yes, we design websites with user-friendliness in mind. If your website is built on a content management system (CMS) like WordPress, you'll be able to easily update text, images, blog posts, and other content. We also offer training sessions to ensure you feel comfortable managing your site independently.

14. How much does a website design cost?

The cost of a website design varies based on the complexity of the project, the number of pages, features, and customization needed. We offer a variety of pricing packages to suit different budgets. During our initial consultation, we’ll discuss your needs and provide you with a detailed proposal and timeline for the project.

15. Will my new website look good on smartphones?

Yes. All of the websites we design are built to be responsive, meaning that they will automatically adjust to fit the screen size of any device. This ensures that your website will look great and be easy to use on desktop computers, laptops, tablets, and smartphones.

16. Do you offer SEO optimization as part of your services?

Yes, we offer SEO optimization as part of our website design and development services. This includes optimizing the content and structure of your website to improve its visibility and ranking in search engine results pages.

17. Can I use my domain from my previous site?

Yes. It is generally possible to use a domain from your previous site for your new website as long as you still own it. Depending on your hosting provider, there may be a process or fee for transferring your domain to a new website. Our team will be happy to assist you.

18. Do you work with businesses outside of Ottawa?

Yes, while our firm is located in Ottawa, we happily work with clients all over the country. Any communication can be done via phone, email or even a virtual meeting if necessary.

ready to get started?

Contact us today to discuss how we can help grow your business with our comprehensive digital marketing solutions.

Optimized Websites

Optimized Websites helps small businesses streamline marketing, automate customer communication, and drive predictable growth using the HighLevel platform.

We implement systems that capture leads, automate follow-ups, and improve customer experience — all in one platform.

Every conversation starts with understanding your goals, and even if we’re not the right fit, you’ll leave with clear insights and next steps.

We’re passionate about helping businesses grow through smarter systems and automation.

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