Web Site Themes

A Tightly Focused Theme Will Rank Your Web Site Higher and Bring More Traffic.

Web site themes are more important than ever before. The major search engines are now employing mathematical linguistics and content recognition technology to use theme-based algorithms that evaluate your entire site to determine it's topical focus or "theme". They are looking for similar keywords and keyword synonyms throughout your site.

Relevant text throughout your site is therefore very important.

If you sell advertising, the majority of your pages should also mention advertising. This reinforces the search engine's perception that your site indeed relates to that topic. The search engine is more likely to then conclude that the site is all about advertising. It therefore "knows" to rank it higher for advertising than for other sites that only discuss that topic briefly.

A website offering numerous diverse products makes it difficult for the search engines to determine an over-all theme. It will appear to them that you have multiple web site themes. If this is the case, you then will likely lose possible "bonus points" for having a theme that matches your keywords.

In addition to looking at your own web site, the search engines also consider the content of sites linking to you! If many sites related to advertising link to your advertising site, it reinforces your theme and improves your rankings. Getting theme-related links to your web site is valuable.

Take full advantage of this by linking multiple domains to increase your traffic. Search engines differentiate web sites by their domain name, so it makes sense to group content that falls under a single theme or topic under it's own domain name. Even if you sell only a few diverse products or services, it will benefit you to organize each product/service into its own domain name. If you have a large amount of content covering an array of topics, it's even more important to use separate domains. To learn how to use multiple sites to outrank your competition read these Free Internet Marketing Tips.

  Other benefits of organizing your site into multiple domains:

• The inter-linking between those domains increases your perceived link popularity.

• Each domain will have its own keyword-targeted home page. Search engines rank home pages higher than other pages.

• Each domain can include different keywords in the domain name. Many engines rank pages higher when the keyword is included in the domain name.

Link popularity tips