For potent web promotion, set up a ring of domains, preferably keyword-targeted domain names that cover different, but related products or services. As an example, we will pretend your company is selling "widgets".

First you create one domain that is your main widget Expert Site. A second domain sells silver widgets. A third might be gold widgets. Finally you might just have a site about platinum widgets.

The important point is that several Related but seemingly Independent sites all pertain to the same subject. Each one must have lots of unique relevant content about widgets. Put each domain name on its own unique IP address, and host each domain name with a separate hosting service so the IP address range is different. This will help ensure that they seem unrelated.

The domain URL's could look something like this...

• widgets.com
• platinum-widgets.com
• silver-widgets.com
• gold-widgets.com

Make sure you link them all to your main gadget site, but never link back!  All sub sites must point up to the main site, and they must have lots of unique relevant content about widgets.

Another great reason for doing this is to get multiple Yahoo listings. Yahoo's policy is one listing per company. Never mind that your company may sell multiple products or provide multiple services, or that each of these products or services have their own unique keyword phrases. Yahoo wants your listing to be your company name and they insist that each company have only one listing in their directory. One way around this policy is to use different logos and titles on each site.

Using this example, we might name our "companies"

• Widgets
• Platinum Widgets
• Silver Widgets
• Gold Widgets

This strategy leverages both themes and link popularity to give the search engines precisely what they look for in a Top Ten Ranking.  All of the sites increase traffic to your main "Expert Site", and to each other!This doesn't happen overnight, but that's also true when building a new facet of any business. Success comes from designing a solid long term plan and then systematically following through to the end. This is a solid long term internet marketing strategy well worth the effort!