Web PromotionKeyword Marketing to Increase TrafficOver 95% of Internet Searches use two or more words, and the latest studies show that over 40% of Internet queries have even more words! About 32% percent of AOL visitors use three or more, and within FAST, the database that powers Lycos and others, the average is 2.5 terms. Ask Jeeves has an even higher number, nearly 62%, because it uses natural language. This is a Major Change - As recently as two years ago most searches were two words, but surfers are more sophisticated, now they often use more than three words in a search. Effective web promotion therefore depends on using the right keyword phrases. Want to see Real Time Proof ? Real Keyword Searches on MetaCrawler (live searches at this very moment - filtered so it's safe for kids) It's important to take this new search behavior into consideration when selecting your keyword phrases. Never promote a single keyword! Always optimize for two words or more, as explained in Keyword Marketing Tips. Use Relevant Content to Increase RankingBecause search engines look for over-all web site themes, ranking is much stronger when pages contain words related to the keyword phrase. This is called "Keyword Relevancy". For example, a site about automobiles would have words like "transmission", "tires", or "engine". It would also have synonyms like "cars". Search engines will reject pages that do not contain relevant text, so be sure your site is full of useful, relevant content related to your product or service. If you invest the time to create quality, related content, it will Increase Your Website Ranking dramatically!
Maximize the use of Synonyms. Search engines use a thesaurus to determine word relevancy, so you should, too! You can use the handy synonym finder above. Use plenty of synonyms to your most important keyword phrases throughout your text. Use Words That Contain Your Keywords to Increase Your Ranking. For example, "Marketing" would be a keyword variant of "Market". More examples below:
A great strategy is to find at least one synonym, and one variant, for each unique word used in your keyword phrases, and use them two or three times on each page of text. Then identify other words associated to your business, that are commonly used to describe your products or services, and add those to your marketing content whenever possible to create a consistent web promotion. Remember, the more relevant text on your site, the better your Website Ranking! For a friendly, FREE consultation call us Toll Free - 888 283 5094 .  |
