Search Engine Placement

Link Popularity

Search Engine Placement is influenced by your popularity. Link Popularity is based on the number of inbound links (IBLs) to your site. It's an important component in the major search engine ranking algorithms. Your website is ranked by keywords and content, and also by the over-all popularity of your site.

Google introduced this concept, calling it PageRank™. It has become an integral part of search engine optimization. Search engines also rank your site according to the Popularity of the sites linking to you. Your ranking will be higher if very popular sites like Microsoft.com link to you.

Link Relevancy is also considered, and is measured by how closely related the sites linking to you are on the same topic.  For example, if your site deals with aftermarket automotive parts, being listed on other sites that focus on automobiles - and especially aftermarket automotive parts - will increase your ranking on web marketing terms. Focus on getting quality links pointing to your site, from popular websites, that are directly related to your topic to improve your search engine placement.

Download the Google PageRank Toolbar to see how much popularity your site has.

This browser toolbar displays the page rank of each site you visit as a value from 0 to 10 where 10 is best. The more competitive your keywords are, the more you need PageRank! Even with the best search engine optimization working for you, you still will have a hard time competing with established high PR websites unless your site has a PageRank of at least 4. If you want to compete with established, popular sites, you must start a link building campaign NOW!

See your current Link Popularity - Enter your domain name in the box and click Go!

Link Popularity Steps